Mazda 2005 Manuale Utente

2005FAST FACTSMAZDA

Key Feature:Sports-Sedan-Inspired BrakesVentilated front disc brakes• Provide superior cooling to better resist brake fade and deliver plenty of stopp

Driver amenities:• Include a tilt steering column that allows the driver to position thesteering wheel for maximum comfort• Provide a floor-mounted ma

Page 12Convenient storage• Includes a standard lockable glovecompartment, center instrumentpanel storage compartment, centerconsole with storage, fron

Key Feature:Versatile and Ample Cargo Room60/40 split fold-down rear seatback• Offers added passenger- and cargo-carrying versatility that can hold tw

Dual-stage advanced driver’s and passenger’s front air bag Supplemental Restraint System (SRS)(a)• Uses crash zone, driver’s seat-track position, and

Adjustable head restraints for all seating positions• Provide additional head and neck protection for all five seating positions inthe event of a coll

Package 1 (Opt. Tribute s)• Includes power sliding-glass moonroof with one-touch-open and tilt-upventilation features and sunshade, overhead console w

Key Feature:Dealer-Installed AccessoriesPage 17Dealer-installed accessories• Full- or half-front mask• Hood bug deflector• Moonroof wind deflector• Do

Selling Dealer-Installed AccessoriesPage 18Part of the joy of owning a new Mazda Tribute is personalizing it. And the best way to enhance its appearan

Use your accessory selling guidesLike all Mazda cars and trucks, the Mazda Tribute has its own laminated accessory selling guides that list availablea

The 2005 Mazda Tribute Fast Facts will help Mazda Dealers show customers how to experience the SUV with the soulof a sports car. This sales guide prov

Page 20Delivery Checklist✔When delivering a Tribute to a new owner, consult the 2005 Mazda Tribute section of the MazdaProduct & Comparison Guide

Page 21You can foster repeat and referral business for your dealership by taking these actions to increase MazdaTribute owner retention. Review and s

Mazda research has identified five customerpurchase motivations:•Performance and Handling• Quality, Durability, and Reliability• SafetyEach vehicle se

Clarify, Paraphrase,Respond (CPR) MethodPage 23When a customer offers an objection or challenges you with competitive information, you can revive many

Page 24Ford Escape OverviewThe Ford Escape is available in three trim levels:• XLS comes with a 153-hp 2.3-liter 4-cylinder engine, 5-speed manual ove

Mazda Tribute over Ford EscapePage 25Competitive advantages of Mazda Tribute over Ford Escape:• Unique exterior styling and colors• Standard 16-inch w

Honda CR-V OverviewPage 26The Honda CR-V is available in three trim levels:• LX 2WD comes with a 160-hp 2.4-liter 4-cylinder engine, 4-speed automatic

Mazda Tribute over Honda CR-VPage 27•Available V6 engine• Multilink rear suspension• Standard Anti-lock BrakeSystem (ABS)• Standard Electronic Brakefo

Hyundai Santa Fe OverviewPage 28The Hyundai Santa Fe is available in three trim levels:Base comes with a 138-hp 2.4-liter 4-cylinder engine, 5-speed m

Mazda Tribute over Hyundai Santa FePage 29•Available on-demand 4-wheel drive• Standard Anti-lock Brake System (ABS)• Standard Electronic Brakeforce Di

Market and CustomersPage 3The Mazda Tribute is targeted atcareer-minded professionals in theirlate twenties to early thirties.These college graduates

Toyota RAV4 OverviewPage 30The Toyota RAV4 is available in a single trim level:• RAV4 comes with a 160-hp 2.4-liter 4-cylinder engine, 5-speed manual

Mazda Tribute over Toyota RAV4• 5-inch-longer wheelbase•Available V6 engine•Available on-demand 4-wheel drive• Multilink rear suspension• Standard rem

Competitive FeaturesPage 32Unibody Construction S/S S/S/S S/S/S S/S/S SV6 Engine –/S –/S/S –/–/– –/S/S –Manual Transmission S/– S/–/– –/S/S S/–/– SAut

Competitive FeaturesPage 33Electronic Brakeforce S/S S/S/S –/–/S –/P(a)/S SDistribution (EBD)Brake Assist S/S S/S/S –/–/– –/–/– SRemote Keyless S/S S

Competitive FeaturesPage 34Auto-off Headlights S/S S/S/S –/–/– –/–/– –Fog Lights –/S –/S/S O/O/O –/S/S PSide Turn-Signal S/S –/–/– –/–/– –/–/– –Repeat

Competitive FeaturesPage 35Power Sliding –/P –/O/O –/–/S –/O/O OMoonroofLeather-Trimmed –/P –/P/S –/–/– –/–/S PUpholsteryHeated Front Seats –/P –/–/O

Competitive FeaturesPage 36Cruise Control –/S –/S/S S/S/S P/S/S SSteering-Wheel- –/S –/S/S S/S/S P/S/S –Mounted Cruise ControlTilt Steering Column S/S

Competitive FeaturesPage 37Battery-Saver Feature S/S S/S/S –/–/– –/–/– –Dual-Stage Advanced S/S S/S/S S/S/S –/–/– SFront Air BagsFront Seat-Mounted –/

Competitive FeaturesPage 38Basic Warranty 48-month/ 36-month/ 36-month/ 60-month/ 36-monthCoverage 50,000-mile 36,000-mile 36,000-mile 60,000-mile 36,

Competitive SpecificationsPage 39Base Model Engine 2.3L DOHC 16V I-4 2.0L DOHC 16V I-4 2.4L DOHC 16V I-4 2.4L DOHC 16V I-4 2.0L DOHC 16V I-4(Base)Prem

The sophisticated sportutility profile of theTribute can be seen in its:• Clean lines• Sculpted hood• Short overhangs• Bold front grille•Thick bumpers

Competitive SpecificationsPage 40Standard 5-Speed Manual 5-Speed Manual 4-Speed 5-Speed Manual 5-Speed ManualTransmission Overdrive (i) Overdrive (I-4

Competitive SpecificationsPage 41Steering Variable-Assist Variable-Assist Variable-Assist Variable-Assist Variable-AssistRack-and-Pinion Rack-and-Pini

Competitive SpecificationsPage 42Overall Length 174.4 174.9 178.6 177.2 167.5Overall Width 72.0 70.1 70.2 72.7 68.3Overall Height 70.0 69.7 66.2 66.0

Competitive SpecificationsPage 43Shoulder Room— 56.1/56.2 56.3/55.9 56.9/56.5 56.3/56.5 54.1/53.7Front/RearLegroom—Front/Rear 41.6/36.3 41.6/36.3 41.3

Competitive SpecificationsPage 44Maximum Driving 479 (2WD I-4) INA (2WD I-4) 444 (2WD) 513 (2WD I-4) 441(2WD)Range (mi) INA (4WD I-4) INA (4WD I-4) 38

Page 45There are four stages in the Mazda Test DriveExperience. Each stage has been designed with aspecific purpose in mind.Stage 1: Warm-UpEnsure the

Stage 1: Warm-UpWarm-Up ensures that vehicles are ready for test drives anytime a customer is ready. Have the keys readily accessible Ensure the veh

Mazda Test Drive ExperienceStage 2: VisioningVisioning sets expectations for what thecustomer will notice and feel while drivinga Mazda.You are painti

Mazda Test Drive ExperiencePage 48Feel ItWith each element, driving dynamics help define the way Mazdascommunicate with the driver. You can remember t

Mazda Test Drive ExperiencePage 49Freeway On-RampDrive It (What You’ll Say)Enter the ramp and accelerate to freeway speeds. Mergeinto traffic.Feel It

Key Feature:New I-4 and Refined V6 Engines3.0-liter, dual-overhead-cam, 24-valve, 200-hp, V6 engine (Tribute s)• Provides strong torque at low and mid

Mazda Test Drive ExperiencePage 50Freeway DrivingDrive It (What You’ll Say)Now that you’re driving at freeway speed, try changing lanes.Feel It (Drivi

Mazda Test Drive ExperiencePage 51Cornering at Freeway SpeedsDrive It (What You’ll Say)As you approach this long sweeping turn, feel the way aMazda co

Mazda Test Drive ExperiencePage 52Transitional Turns (S-Curves)Drive It (What You’ll Say)Pay attention to how the steering wheel feels on these curves

Mazda Test Drive ExperiencePage 53Freeway Off-RampDrive It (What You’ll Say)While exiting, slow to a complete stop from freeway speeds.Feel It (Drivin

Mazda Test Drive ExperiencePage 54Stop-and-Go City TrafficDrive It (What You’ll Say)On surface streets with frequent stop signs and traffic lights, yo

Mazda Test Drive ExperiencePage 55Rough and Uneven RoadsDrive It (What You’ll Say)While driving over rough and uneven roads, you’ll feel thestability

Mazda Test Drive ExperiencePage 56Stage 4: Reinforce ItReinforce It occurs after the test drive and links customer comments and emotions with vehicle

Sales ResourcesPage 57www.MazdaUSA.comwww.MazdaState.comMazda Test Drive ExperienceWeb-Based TrainingMazda Product &Comparison GuideMazda Product

© 2004 Mazda North American OperationsDue to continuous improvements, information in this guide may change without notice.This guide is for Sales Cons

Page 65-speed manual overdrive transmission•Features short, positive throws and reduced shift efforts for asports-sedan-like feel4-speed electronicall

Electronic 4-wheel drive (Opt.)•Features an all-new, fully automatic Active Torque Control Coupling (ATCC) that replaces the Rotary Blade Coupling™(RB

Page 8Key Feature:Sports-Sedan-Inspired SteeringRack-and-pinion steering withengine-rpm-sensing variablepower assist• Provides more assist at parking

Page 9Independent strut-type front suspension• Allows each front wheel to track over roadimperfections with minimal effect on the opposite wheel• Inco